Social media advertising can help businesses reach a wider audience, build brand awareness, generate leads, and increase sales. It can also be used to target specific demographics and interests, which can make it more effective than traditional advertising methods.

The cost of social media advertising can vary depending on the platform, the type of ad, and the target audience. However, social media advertising can be a cost-effective way to reach a large audience..

There are a number of ways to measure the success of your social media advertising campaigns. Some of the most common metrics include:

• Reach: This is the number of people who saw your ads.

• Impressions: This is the number of times your ads were seen.

• Clicks: This is the number of times people clicked on your ads.

• Conversion rate: This is the percentage of people who clicked on your ads and took a desired action, such as visiting your website or making a purchase

As part of our service, these metrics will be presented to you either via our software tracking, or via email updates. The options will vary between agreements.

There are a number of best practices for social media advertising, including:

• Target your ads to the right audience: This will help you ensure that your ads are seen by people who are actually interested in what you have to offer.

• Create compelling ad copy: Your ad copy should be clear, concise, and persuasive.

• Use eye-catching visuals: Your ads should use visuals that will capture people's attention.

• Track the results of your campaigns: This will help you see what's working and what's not, so you can optimize your campaigns for success

The future of social media advertising is likely to be driven by the following trends:

• More personalized advertising: As social media platforms collect more data about their users, they will be able to deliver more personalized advertising. This means that businesses will be able to target their ads to people who are more likely to be interested in what they have to offer.

• More video advertising: Video is becoming increasingly popular on social media, so businesses are likely to use more video advertising in the future. Video ads can be more engaging and persuasive than text or image ads, so they can be a great way to reach a wider audience.

• More mobile advertising: Mobile devices are becoming increasingly popular, so businesses will need to make sure their ads are optimized for mobile. Mobile ads can be a great way to reach people who are on the go, so they can be a valuable addition to any advertising campaign.

Being able to utilise custom automated workflows, keeping potential leads and current customers up to date with their interactions with your business.

Improving your sales statistics through sales pipelines being easy to use and readily available , ultimately being able to close more deals and onboard more clients. This , in addition to automated workflows, provides your business with a powerful client/customer interaction experience.

Being able to reduced costs highlights another benefit due to CRM being in one logical place!